Develop and execute social media strategy across Instagram and other platforms to engage the UGA student community. Grew followers by 30% to reach 30K through consistent, data-driven content

Responsibilities include ideating content themes, building monthly content calendars, and producing video and static content for Reels, carousels, and Stories.

Monitor performance metrics to identify high-performing content and areas for improvement, then adapt strategy based on data insights to optimize engagement and reach.