Branding + Web Design
Brandon AI Brand Identity
Strategic Brand Development & UX Design | Fall 2025
Developed brand identity, narrative voice, user expereince, and interface design for Brandon AI, an artificial intelligence product that helps individuals, creatives, and small businesses navigate basic trademark, copyrights, and intellectual property considerations. Final work demonstrates advanced systems thinking, strong research capabilities, and an ability to synthesize legal concepts into approachable, user-centered design.
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Created brand identity for a novel AI product, including logo concepts, color palette, typography, and tonal guidelines
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Developed conversational UX design, including voice, tone, vocabulary, and interaction patterns for the AI agent
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​Designed comprehensive UI covering user flows, wireframes, prototypes, and usability considerations
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Conducted extensive research, including structured interviews and a well-developed branching "choose-your-own-adventure" questionnaire to understand user needs
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Collaborated across brand, narrative, legal, and UX/UI disciplines
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Learned fundamentals of trademark, copyrights, and general IP law
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Distilled Complex legal concepts for non-expert end users
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Formed an exceptionally cohesive high-performing team that met evolving client needs
UGA Family Weekend Brand Kit
Integrated Branding & Digital Marketing Campaign | Summer 2025
Supported the development and execution of a comprehensive Family Weekend campaign centered on thoughtful, intentional branding across print and digital platforms. The initiative aimed to create a cohesive visual and messaging system that elevated the overall attendee experience.
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Developed a cohesive branding kit, including typography, color palette, and graphic guidelines to ensure visual consistency
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Designed cohesive print and digital media assets
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Helped create a unified brand identity for cross-platform consistency
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Built a centralized style guide website to standardize Family Weekend design and marketing materials
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Supported email marketing campaign development and execution
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Contributed to a multi-channel promotional strategy focused on intentional brand experience
